Shawn is CEO of forthcoming Pilgrim Soul cannabis. Previously he was CMO at Lowell Herb Co., one of the fastest growing, most talked about cannabis companies in the North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous to Lowell, he was CMO at TechStyle Fashion Group which launched the subscription fashion category with Fabletics, JustFab, ShoeDazzle, FabKids and Rihanna’s SavageXFenty. Before TechStyle he was head of entertainment brand partnerships at Wattpad.com, the world’s largest storytelling platform and one of the fastest growing mobile content sites in the world.

Before Wattpad he oversaw sales, marketing and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN. Until 2007, Shawn was CMO, head of marketing & content for MySpace. At MySpace he spearheaded the development and implementation of marketing initiatives and campaigns for MySpace during its growth from 25 to 110 million users worldwide.

Prior to MySpace he was a partner and the founding publisher of Weblogs, Inc., a network of popular blogs that included Engadget, Joystiq and Autoblog, now part of Verizon. As head of communications planning for Rare Medium, Shawn helped launch digital communications strategies for brands at P&G, General Mills, Nestle, Mattel and other international brand marketing companies.