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avatar for Alycia Mason

Alycia Mason

McDonald’s
VP, Digital, Media & CRM
Alycia leads the development and commercialization of digital and delivery strategies that are
transforming the customer experience across 14,000 restaurants for 230 million customers. She and the team are working to modernizing McDonald’s by creating integrated, digitally led experiences for our customers and crew that grow the business, today and tomorrow.

Under her leadership, McDonald’s has more than doubled digital and delivery sales and launched the largest QSR loyalty program, while maintaining the largest digital app base of customers and largest QSR delivery share.

Prior to joining McDonald's, she spent 7 years at Publicis as a proven leader of large scale, integrated teams.

Alycia led the Kellogg’s Publicis Global team, which was at the helm of transforming Kellogg’s brand building model inclusive of Creative, Media, CRM and Analytics. Under Alycia’s leadership, ROIs doubled due to a renewed focus on business outcomes, built a Media and CRM team for the future and helped evolve their creative approach to better supporta digitally led consumer.

Prior to Kellogg’s, Alycia has worked on BP, Kraft and Luxottica Retail in various leadership roles in Media and Digital.