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Wednesday, October 27
 

8:00am EDT

Exec Coaching: 100 Virtual? Hybrid? How to Keep Your Best Talent
EXEC COACHING: In-Office? Virtual? Hybrid? How to Retain Your Best Talent and Grow as a Leader
Bill Tobin, Managing Director, LearningEdge Leadership + a Mystery Guest Speaker
According to CNBC, 55% of Americans are planning to look for a new job in the next year, more than at any time in 20 years.
  • Offer a promotion? Offer a raise?
  • How else can you retain and attract great talent, which is key to growing yourself as a leader?

You need to excel at managing across all 3 work environments (100% In-Office, 100% Virtual, Hybrid), not just today, but for the rest of your career. According to the University of Chicago’s survey of 10,000 people this summer, 76% of Americans hope to never again work in an office 5 days/week, so this new reality is here to stay.

Learn from Bill and his mystery guest how to motivate exceptional performance and form small groups (100% Virtual + Hybrid + 100% In-Office) to learn + share what’s working and what’s not.

Pre-reading:

Speakers
avatar for Bill Tobin

Bill Tobin

Managing Director, LearningEdge Leadership
LearningEdge LeadershipManaging PartnerSpecialty: Helps implement major strategic & operational initiatives with an integrated, cross-functional approachBill Tobin is the Founder & Managing Partner of LearningEdge Leadership (LEL), an organization development firm that specializes in helping venture-backed... Read More →


Wednesday October 27, 2021 8:00am - 9:00am EDT

8:00am EDT

9:00am EDT

Opening Warmup
Wednesday October 27, 2021 9:00am - 9:45am EDT

9:45am EDT

Opening Remarks
Susan MacDermid, Founder + CEO, Ascendant Network

Speakers
avatar for Susan MacDermid

Susan MacDermid

Founder + CEO, Ascendant Network


Wednesday October 27, 2021 9:45am - 10:00am EDT

10:00am EDT

Re-Designing the Marketing Org PT 1: It Starts in the C-Suite
As FTD’s newly appointed CEO, Charlie Cole was tasked with re-inventing the 110-year-old company at the onset of a global pandemic. Since his appointment in March of 2020, Charlie has successfully navigated leadership, logistical, and customer service challenges in an environment of ever-moving goal posts.

In this session, Anthony Laudico, Spencer Stuart interviews Charlie on the professional journey that prepared him for the role of CEO. Coming from another 110-year-old company (Samsonite) + experience in the agency and startup worlds, Charlie explains why he’s learned that dramatic turnarounds start with the C-Suite. Charlie discusses the power of transparency + why trust, self-sufficiency and collaboration are the key tenets of success.

Charlie Cole, CEO, FTD
interviewed by: Anthony T Laudico, Global Digital Practice Leader, Spencer Stuart

Speakers
avatar for Charlie Cole

Charlie Cole

CEO, FTD
Charlie Cole was named Chief Executive Officer of FTD in March 2020. Charlie brings extensive digital and retail leadership experience to FTD. Most recently, he served as the first Global Chief eCommerce Officer for Samsonite while simultaneously serving as Chief Digital Officer for... Read More →
avatar for Anthony T Laudico

Anthony T Laudico

Global Digital Practice Leader, Spencer Stuart


Wednesday October 27, 2021 10:00am - 10:45am EDT

10:45am EDT

How Branded Content Fits into the Consumer Journey (in partnership with Nativo)
Brand content has a unique ability to address each stage of the customer journey from awareness to consideration to purchase and loyalty. But delivering a personalized experience that aligns the right content with the right customer at the right time in the purchase process can stump even the savviest of marketers. Sarah Dale will identify the evaluation criteria that drives purchase consideration and what influences impact buyer behavior.

Annie Granatstein, VP, Content Marketing, Marriott International
Sarah Dale, CRO, Nativo
In partnership with Nativo

Speakers
avatar for Annie Granatstein

Annie Granatstein

VP, Content Marketing, Marriott International
avatar for Sara Dale

Sara Dale

CRO, Nativo


Wednesday October 27, 2021 10:45am - 11:15am EDT

11:15am EDT

Networking Break
Wednesday October 27, 2021 11:15am - 11:30am EDT

11:15am EDT

Serendipity Break
Wednesday October 27, 2021 11:15am - 11:30am EDT

11:30am EDT

Re-Designing the Marketing Org PT 2: Lifting Your Digital IQ
In terms of digital sophistication, Abbvie went from laggard to best-in-class in a matter of months. So how was it done? In this session, two industry heavyweights weigh in on the processes needed to transform the modern marketing org. Denise Campbell, Head of Consumer Marketing, AbbVie + Scott Howe, CEO, LiveRamp illuminate how to ask the hard questions of your team to jumpstart their thinking and bring true intellectual creativity to the table. They’ll examine methods to bridge digital and cultural transformation and highlight learnings from their career successes and missteps. Lastly, you’ll learn what they anticipate next as we head into 2022 and beyond.

Denise Campbell, Head of Consumer Marketing, AbbVie
Scott Howe, CEO, LiveRamp

Speakers
avatar for Denise Campbell

Denise Campbell

Head of Consumer Marketing, AbbVie
Denise Campbell is an accomplished marketer and branding expert who has delivered significant business results across a wide variety of industries.  She has held key leadership roles in the consumer packaged goods, ecommerce and life sciences industries at companies such as Quaker... Read More →
avatar for Scott Howe

Scott Howe

CEO, LiveRamp
Scott Howe is the Chief Executive Officer of LiveRamp (NYSE: RAMP), a software-as-a-service (SaaS) company that provides the identity platform for powering exceptional experiences. LiveRamp is the largest provider of identity resolution services, serving more than 1,000 companies... Read More →


Wednesday October 27, 2021 11:30am - 12:00pm EDT

12:00pm EDT

Member Success Story: Next-Gen Programmatic in the World of Retail Media (in partnership with TTD)
Retail media is rapidly expanding from multiple sources. From big-box retailers like Amazon + Walmart + Target to specialty retailers such as Ulta + BestBuy to marketplaces like eBay + Etsy – all are seeing accelerated growth in retail media channels.

In this session we’ll explore how advertisers can use these platforms to their fullest advantage. Using Walmart as an example, Jeff Clark, VP, Product, Walmart Connect + Dan Ackerman, VP, Client Development, The Trade Desk discuss the partnership that brought to life Walmart DSP, which allows advertisers to drive media performance beyond Walmart’s proprietary sites.

You’ll learn how to use this type of platform for your own offsite advertising strategies, what sets this type of offering apart from a standard retail media network, and how to incorporate Connected TV as part of a measurable omni-channel marketing strategy.

Jeff Clark, VP, Product, Walmart Connect
Dan Ackerman, VP, Client Development, The Trade Desk
In partnership with TTD

Speakers
avatar for Jeff Clark

Jeff Clark

VP, Product, Walmart Connect
avatar for Dan Ackerman

Dan Ackerman

VP, Client Development, The Trade Desk


Wednesday October 27, 2021 12:00pm - 12:30pm EDT

12:30pm EDT

Networking Lunch
Wednesday October 27, 2021 12:30pm - 1:30pm EDT

12:30pm EDT

12:30pm EDT

Lunch Break
Wednesday October 27, 2021 12:30pm - 1:30pm EDT

1:30pm EDT

Member Success Story: Video is the Future of CX (in partnership with Sunday Sky)
Did you know that 90% of information transmitted to the brain is visual? Visuals are processed 60,000x faster in our brains than text – which means that the human brain is wired for video.

In this session David Edelman, former CMO, Aetna + Jim Dicso, CEO, SundaySky discuss how Aetna applied agile strategies when creating video to deliver seamless customer experiences that drive real performance. They’ll dissect the key tenants of engaging CX – personalization + speed + simplicity – and how video can be a keystone of exceptional customer service. 

David Edelman, CEO, Aetna (Former)
Jim Dicso, CEO, Sunday Sky
In Partnership with Sunday Sky

Speakers
avatar for Jim Dicso

Jim Dicso

CEO, Sunday Sky
I’m passionate about building businesses that balance customer, company, and team member goals. For our customers, we aim to deliver measurable strategic and financial value via our solutions. For our company, we aim to develop a culture that inspires our team members to focus on... Read More →
avatar for David Edelman

David Edelman

CMO, Aetna (Former)
A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming a digitally-oriented... Read More →


Wednesday October 27, 2021 1:30pm - 2:00pm EDT

2:00pm EDT

Re-Designing the Marketing Org PT 3: How Digital Transformation Re-Designs the Entire Org
One of the most challenging aspects of transformation is buy-in. In order for transformation to take place, leaders must gain consensus across the organization – from the top down. When you’re talking digital, consumers also have to buy-in if they’re using newly designed apps and interfaces. 

In this session Emily Fink, EVP, Chief Experience Officer, Liberty Mutual + Ben Micheel, Principal, WW Digital Innovation, Amazon Web Services discuss how they transformed Liberty Mututal in a matter of months. You’ll learn how Emily prepared her team to support the process + how they fortified themselves to push through the inevitable resistance that always comes with change as they successfully navigated the biggest re-organization the company had seen in 20 years.

Emily Fink, EVP, Chief Experience Officer, Liberty Mutual
Interviewed by: Ben Micheel, VP, Service Technology, Liberty Mutual

Speakers
avatar for Emily Fink

Emily Fink

Chief Experience Officer, Liberty Mutual
avatar for Ben Micheel

Ben Micheel

VP, Service Technology, Liberty Mutual
Ben Michael is an entrepreneurial executive with experience leading cross functional teams in 10+ countries. He has deep and broad experience with digital transformation, analytics, strategy, marketing, customer experience, product management, and pricing for B2B and B2C.


Wednesday October 27, 2021 2:00pm - 2:30pm EDT

2:30pm EDT

Member Success Story: Redesigning the Media Plan (in partnership with Yieldmo)
With mounting privacy measures and the death of the 3rd party cookie, digital marketers are rethinking audiences, measurement, and data. Digital media in the future will be a blend of known and unknown audiences, addressable and contextual, and new methods of measurement and attribution.  How will we go about building this future?  What is the right approach?  What ingredients will savvy media professionals start to blend?  In this panel discussion, we'll talk about all of this as well as new approaches to contextual advertising,  attribution, and whether walled gardens are part of the solution or part of the problem.

Jay Altschuler, VP, Media Transformation, Petco
Lisa Bradner, GM Data & Analytics, Yieldmo
Moderated by: Lori Luechtefeld,Principal, Wookit Media

Speakers
avatar for Jay Altschuler

Jay Altschuler

VP, Media Transformation, Petco
Jay Altschuler has a diverse media and marketing background, from traditional to digital, with many established companies as well as start-ups with big company aspirations.Jay is currently the VP, Media Transformation at Petco. Previously Jay ran global Media for Samsung and Unilever... Read More →
avatar for Lisa Bradner

Lisa Bradner

GM Data & Analytics, Yieldmo
avatar for Lori Luechtefeld

Lori Luechtefeld

Principal, Wookit Media


Wednesday October 27, 2021 2:30pm - 3:00pm EDT

3:00pm EDT

Re-Designing the Marketing Org PT 4: A Happy Meal without Cookies: Behind McD’s Loyalty Program
The McDonald’s loyalty program launched on July 8, 2021 and, in less than two months, outnumbered Starbucks with 24 million members. That’s a lot of data to analyze and act upon.


In this session, our own Gail Horwood, Chief Experience Officer & Head of Digital Customer Engagement US, Novartis interviews Alycia Mason, VP, Digital Customer Experience & Media, McDonald’s on the “sausage making” behind McDonald’s loyalty program.


They’ll discuss the extraordinary pivots this iconic brand made during the pandemic + what that means for Alycia’s own career. Alycia reveals her path to leadership, mentors that inspired her, career “hits and misses” +  what she learned along the way.   

Alycia Mason, VP, Digital Consumer Experience & Media, McDonald's
interviewed by: Gail Horwood, Chief Experience Officer & Head of Digital Customer Engagement US, Novartis


Speakers
avatar for Alycia Mason

Alycia Mason

VP, Digital, Media & CRM, McDonald’s
Alycia leads the development and commercialization of digital and delivery strategies that aretransforming the customer experience across 14,000 restaurants for 230 million customers. She and the team are working to modernizing McDonald’s by creating integrated, digitally led experiences... Read More →
avatar for Gail Horwood

Gail Horwood

Chief Experience Officer & Head of Digital Engagement, Novartis


Wednesday October 27, 2021 3:00pm - 3:45pm EDT

3:45pm EDT

Networking Break
Wednesday October 27, 2021 3:45pm - 4:00pm EDT

3:45pm EDT

Serendipity Break
Wednesday October 27, 2021 3:45pm - 4:00pm EDT

4:00pm EDT

Share-Back + Virtual Mixer
Wednesday October 27, 2021 4:00pm - 4:30pm EDT

4:00pm EDT

Workshop: Getting Creative
You will break out into small groups and engage in a series of fun, creative challenges designed to increase your creativity and build more productive habits. Each challenge pushes you to rethink the way you see yourself and the world around you to uncover new possibilities and ideas.

The principal learning mechanism is a series of "Think differents", where you are challenged to identify and change your own cultural, habitual, and normal patterns of thinking.

These employ variations of proven tools, frameworks, and concepts to move you outside of your existing comfort zone and reawaken your innate creativity. The exercises involve observation, imagination, abstracting, pattern recognition, and analogies.

Shawn Gold, CEO, Pilgrim Soul

Speakers
avatar for Shawn Gold

Shawn Gold

CEO, Pilgrim Soul
Shawn is CEO of forthcoming Pilgrim Soul cannabis. Previously he was CMO at Lowell Herb Co., one of the fastest growing, most talked about cannabis companies in the North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous... Read More →


Wednesday October 27, 2021 4:00pm - 4:45pm EDT

4:00pm EDT

Workshop: Positioning Yourself for Board Roles
In this session Lorraine Hack of Korn Ferry will discuss what it takes to serve on a private or public board including the recruitment process, skills required to serve, and what the service looks like after nomination.
Some of the topics she’ll cover are:
  • Identifying your skill sets and matching it to the right board
  • Working with recruiters
  • Defining your value proposition to get the attention of the board you want to serve on
  • The major differences in serving public vs. private boards
  • Why serving nonprofit organizations can be a great launching pad

Lorraine Hack, Senior Client Partner, Korn Ferry


Speakers
avatar for Lorraine Hack

Lorraine Hack

Sr. Client Partner, Korn Ferry


Wednesday October 27, 2021 4:00pm - 4:45pm EDT

4:45pm EDT

Share-Back + Drinks
Wednesday October 27, 2021 4:45pm - 5:45pm EDT

5:45pm EDT

Private Digital Ascendant Community Mixer + Dinner
Charlie Palmer Steak NYC at One Bryant Park is a modern American steakhouse tapping into Times Square's vibrant and dynamic energy, serving up bold flavors in big city style. Reflecting celebrated chef Charlie Palmer’s Progressive American cooking, seasonal menus showcase the region’s exceptional resources, primarily from the surrounding Northeast and Mid-Atlantic waterways and farmlands, to represent Manhattan's cultural crossroads and highlight the craft of local distillers, brewers and artisanal winemakers.


Council + Advisors
avatar for Gail Horwood

Gail Horwood

Chief Experience Officer & Head of Digital Engagement, Novartis
avatar for Melanie Huet

Melanie Huet

Chief Commercial Officer & CMO, Serta Simmons Bedding
avatar for Samantha Skey

Samantha Skey

CEO, SHE Media


Wednesday October 27, 2021 5:45pm - 8:30pm EDT
Charlie Palmer Steakhouse 135 W 42nd Street, NY, NY 10036
 
Thursday, October 28
 

8:00am EDT

Exec Coaching: Marketing Recruitment Trends: How to get Promoted + Recruited
EXEC COACHING: Marketing Recruitment Trends: How to Get Promoted + Recruited
Pree Rao, NA CMO Practice Group Leader, Egon Zehnder

There’s only a few moments in a career to make a seismic shift and that time is now. The Great Resignation has created the opportunity to add new talent + skills to your team, to deliver higher performance, and to get noticed.

If you’re looking to recruit/retain great talent, get promoted, or taking a look at what’s out there, learn from a top Egon Zehnder headhunter the most current trends in exec comp, what’s influencing turnover, and who’s getting hired. Join this session to position yourself to ascend further.

Resources | Pre-Reading

Speakers
avatar for Pree Rao

Pree Rao

NA CMO Practice Group Leader, Egon Zehnder
Egon ZehnderHead of North America CMO PracticeSpecialty: Live my purpose every day-by opening doors for exceptional leaders, identifying game changing talent for companies, and helping bring these incredible people and organizations together with the right support to impact culture and society.Preetam... Read More →


Thursday October 28, 2021 8:00am - 9:00am EDT

8:00am EDT

9:00am EDT

Opening Warmup
Thursday October 28, 2021 9:00am - 9:45am EDT

9:45am EDT

Opening Remarks
Susan MacDermid, Founder + CEO, Ascendant Network

Speakers
avatar for Susan MacDermid

Susan MacDermid

Founder + CEO, Ascendant Network


Thursday October 28, 2021 9:45am - 10:00am EDT

10:00am EDT

Re-Designing the Marketing Org PT 5: Innovation + Performance + Growth
According to a 2-year survey conducted in partnership with the MMA, only 20% of marketing managers at traditional corporations are satisfied with the effectiveness of their departments. The problem, they discovered, lies in the lack of structured methodologies + practical frameworks.


In this session, Neil Anthony Morgan, Professor of Marketing, Kelley School of Business, identifies the ways in which the marketing function can lead to company growth. You’ll learn about the six broad areas of value – across various industries -- that can help your marketing org define its value proposition and prepare for what’s next.

Neil Anthony Morgan, Professor of Marketing, Kelley School of Business

Speakers
avatar for Neil Anthony Morgan

Neil Anthony Morgan

Professor of Marketing, Kelley School of Business
Neil A. Morgan is a Professor and PetSmart Distinguished Chair of Marketing at Indiana University’s Kelley School of Business. He has previously served on the faculty of the University of North Carolina’s Kenan-Flagler School of Business, and also Cambridge University's Judge... Read More →


Thursday October 28, 2021 10:00am - 10:30am EDT

10:30am EDT

Member Success Story: Digital Transformation Through Better Ads = Better Results (in partnership with Integral Ad Science)
Top AdTech verification company IAS IPO'd this summer and is valued at $3.3B. Join this session to discuss how quality impressions, transparency, and customizable control can reinvigorate marketer's campaigns and deliver better results from real audiences.

No bots. Just people. 

Lori Dekker, Global Programmatic Media Lead, Cisco
Sarah Martinez, SVP, Sales, Integral Ad Science

In partnership with Integral Ad Science

Speakers
avatar for Lori Dekker

Lori Dekker

Global Programmatic Media Lead, Cisco
avatar for Sarah Martinez

Sarah Martinez

SVP, Sales, Integral Ad Science


Thursday October 28, 2021 10:30am - 11:00am EDT

11:00am EDT

Networking Break
Thursday October 28, 2021 11:00am - 11:15am EDT

11:00am EDT

Serendipity Break
Thursday October 28, 2021 11:00am - 11:15am EDT

11:15am EDT

Re-Designing the Marketing Org PT 6: Architecting Your Data Is Key
Today, enterprises must manage increasingly large and complex data volumes, coming from diverse sources in a wide variety of formats, that traditional data infrastructures struggle – and often fail -- to operationalize (McKinsey). Needless to say, architecting your data is key to building a sustainable digital business.

Keeping with the theme Re-Designing the Marketing Org to Deliver Innovation + Performance + Growth, Radhika Marini, Director, Data Management, Intel + Julie Keshmiry, Chief of Staff, Brand, Creative & Media Team, Intel reveal Intel’s approaches to building analytics stacks, why choosing the right databases makes all the difference and how a streamlined approach can help with everything from HR (think onboarding and training) to personalization + customer service, to discovering new business opportunities. Radhika demonstrates how to make data discoverable + usable + able to tell a story and Julie brings us home with some tips on how to execute across the enterprise. 

Radhika Marini, Director, Data Management, Intel
Julie Keshmiry, Chief of Staff, Brand, Creative & Media Team, Intel


Speakers
avatar for Radhika Marini

Radhika Marini

Director, Data Management, Intel
Radhika Marini is the Director of Data Management for Intel’s Digital, Scale & Insights team, within the Global Marketing Organization.  She and her team are leading the charge on democratizing the data and information various Intel teams need to perform their functions as well... Read More →
avatar for Julie Keshmiry

Julie Keshmiry

Chief of Staff; Brand, Creative & Media Team, Intel
After coming to the realization that her first career choice, Monkey Trainer, had limited opportunities, Julie set her course on a career in advertising and marketing. Julie has spent 20+ years at media agencies overseeing the strategy and global operations of brands such as Microsoft... Read More →


Thursday October 28, 2021 11:15am - 11:45am EDT

11:45am EDT

General Session: Data Clean Rooms
As the cookie continues to crumble, marketers must find new ways to work with each other to create better cross-channel consumer experiences. Data clean rooms aren’t a new alternative, yet marketers have been slow on the uptake due to the complexities they pose. 

Data clean rooms allow advertisers to access, share, and process data in ways that are privacy-complaint. Despite popular belief, this isn’t a temporary work-around -- data clean rooms are the new way of doing business and offer novel opportunities for advertisers to collaborate and synthesize data. 

This session will address: 
  • The challenge of marrying distributed data + walled garden clean rooms
  • Walled garden vs. open internet clean rooms
  • How connected parties (think CPG + retail) can use data clean rooms to best collaborate on cooperative promotions and advertising 

Dane Hulquist, SVP, Media & CRM Channels, Wells Fargo
Hugo Loriot, Partner, fifty-five
Michael Siewert, GlobalProgrammatic Marketing Director, Colgate-Palmolive
Moderated by: Babs Rangaiah, SVP, Media, ViacomCBS



Speakers
avatar for Dane Hulquist

Dane Hulquist

SVP, Head of Media & Retail Channels, Wells Fargo & Company
avatar for Michael Siewert

Michael Siewert

Global Programmatic Marketing Director, Colgate - Palmolive
avatar for Hugo Loriot

Hugo Loriot

Partner, fifty-five
avatar for Babs Rangaiah

Babs Rangaiah

SVP, Media, ViacomCBS


Thursday October 28, 2021 11:45am - 12:15pm EDT

12:15pm EDT

Networking Lunch
Thursday October 28, 2021 12:15pm - 1:00pm EDT

12:15pm EDT

Lunch Break
Thursday October 28, 2021 12:15pm - 1:00pm EDT

1:00pm EDT

Executive Lunch Discussion: Optimizing Brand Experiences from Awareness to Purchase (in partnership with inMarket)
This session explores how marketers can create great customer experiences by delivering core product messages in the moments that matter. Taking consumer behaviors into account, we’ll reveal how to create a true value exchange with your customers that maximizes engagement.  

Mindy Davidowski,SVP, Customer AcquisitionProducts & Platforms, AME
Mark Fiske, Operating Partner, Marketing & Digital Transformation, H.I.G. Capital
Andy Kauffman, SVP, Marketing Strategy & Science, NFL
Melanie Huet, CCO & CMO, Serta Simmons Bedding
Moderated by: Michael Della Penna, Chief Strategy Officer, inMarket

Speakers
avatar for Mindy Davidowski

Mindy Davidowski

SVP, Customer Acquisition Products & Platforms, AMEX
avatar for Melanie Huet

Melanie Huet

Chief Commercial Officer & CMO, Serta Simmons Bedding
avatar for Andy Kauffman

Andy Kauffman

SVP, Marketing Strategy & Science, NFL
avatar for Mark Fiske

Mark Fiske

Operating Partner, Marketing & Digital Transformation, H.I.G. Capital
avatar for Michael Della Penna

Michael Della Penna

Chief Strategy Officer, inMarket


Thursday October 28, 2021 1:00pm - 1:45pm EDT

1:45pm EDT

Re-Designing the Marketing Org PT 7: Accelerating Data-Driven Creativity
Balancing the science & art of marketing is a key tenant of Melissa Grady Dias’ success.
In this signature Ascendant Interview Melissa reveals her path to CMO of Cadillac, the mentors that inspired her + unexpected learnings along the way. You’ll learn where she gets her ideas, and how she accelerates data-driven creativity to bring this iconic brand to a new generation of Cadillac enthusiasts.

Melissa Grady Dias, CMO, Cadillac
Interviewed by: Brad Berens, Sr. Research Fellow & Strategic Advisor, Center for the Digital Future at USC Annenberg

Speakers
avatar for Melissa Grady Dias

Melissa Grady Dias

CMO, Cadillac
avatar for Brad Berens

Brad Berens

Sr. Research Fellow & Strategic Advisor, Center for the Digital Future at USC Annenberg


Thursday October 28, 2021 1:45pm - 2:30pm EDT

2:30pm EDT

Networking Break
Thursday October 28, 2021 2:30pm - 2:45pm EDT

2:30pm EDT

Serendipity Break
Thursday October 28, 2021 2:30pm - 2:45pm EDT

2:45pm EDT

Member Success Story: The Value of Full Funnel Advertising to Drive Real ROI (in partnership with RTB House)
As 3rd party cookies phase-out and marketers look for new and better ways to reach customers, how are full-funnel solutions providing an opportunity? In this session Suruchi Shukla, VP, Marketing & Omnichannel Growth, Tailored Brands, Inc. + Rich Johnson, VP, Enterprise Sales, RTB House explore key touchpoints of full-funnel advertising including:
  • Omni-channel
  • Where display fits in the funnel
  •  Approaches to selecting new platforms for digital display + how often to test
  • The future of ad spend in a cookie less world

Rich Johnson, VP, Enterprise Sales, RTB House
Suruchi Shukla, VP, Marketing & Omnichannel Growth, Tailored Brands
In partnership with RTB House

Speakers
avatar for Suruchi Shukla

Suruchi Shukla

VP, Marketing & Omnichannel Growth, Tailored Brands
avatar for Rich Johnson

Rich Johnson

VP, Enterprise Sales, RTB House


Thursday October 28, 2021 2:45pm - 3:15pm EDT

3:15pm EDT

General Session: ID-based Targeting
Successfully navigating identity solutions in the post-cookie world isn’t easy as marketers strive to get a holistic view of their customers. For some organizations this requires a major overhaul of processes to solve complex internal issues related to data collection and ownership within the marketing ecosystem. 

In this session we’ll explore how different organizations handle this challenge (Hint: first-party data is key). We’ll also discuss how the industry can move to a more collaborative, future-proof model that caters to consumer demands for receiving the right info at the right time without giving up their privacy. 

Amy Corner, VP Enterprise Performance Channel Marketing, American Express
Dan Bishop, SVP, Global Mobile & Digital Marketing, Citi
Jesse Laskaris, Director, Growth Marketing Operations & Technology, Disney Streaming Services
Moderated by: David Cooperstein, Founder, Figurr

Speakers
avatar for Amy Corner

Amy Corner

VP Enterprise Performance Channel Marketing, American Express
avatar for Jesse Laskaris

Jesse Laskaris

Director, Global Performance Marketing Operations, Disney Streaming Services
Jesse Laskaris is a digital marketing, advertising and product professional with over 10 years experience in developing digital products and services. He has a proven track record of delivering transformational strategy and results in areas including personalization, data strategy... Read More →
avatar for Dan Bishop

Dan Bishop

SVP, Global Mobile & Digital Marketing, Citi
Dan Bishop is focused on data and people-driven marketing - with the objective of delivering efficient and sensible growth for the business. Also tasked with developing the strategy and architecture for scaling emerging channels like mobile and social, while also leading internal... Read More →
avatar for David Cooperstein

David Cooperstein

Founder, Figurr


Thursday October 28, 2021 3:15pm - 3:45pm EDT

3:45pm EDT

Re-Designing the Marketing Org PT 8: Innovating with Integrated Cross-Functional Pilots
In the last 18 months Shiseido uprooted its US digital arm to Tokyo, divested 3 of its major brands (Bare Minerals, Buxom, Laura Mercier), and firmly established itself in the ever-growing skincare game with a focus on both inner and outer beauty. All these changes didn’t come without some steep learning curves, expertly handled by a team of dedicated executives.
In this session Mary Gerzema, SVP, Digital Marketing, Media & Consumer Insights, Shiseido Americas Corporation + Jessie Dawes, VP, Integrated Marketing Strategy & Consumer Engagement, Shiseido & Cle de Peau Beaute reveal the dramatic cultural changes that enable innovation, collaboration, and agility. You’ll learn how they helped reorganize the brand for the new consumer, ensuring a rich and successful future for the enterprise.  

Mary Gerzema, SVP, Digital Marketing, Media & Consumer Insights, Shiseido Americas Corporation
Jessie Dawes, VP, Integrated Marketing Strategy & Consumer Engagement, Shiseido & Cle de Peau Beaute

Speakers
avatar for Mary Gerzema

Mary Gerzema

SVP, Digital Marketing, Media & Consumer Insights, Shiseido Americas Corporation
Mary Gerzema joined The Estée Lauder Companies in 2011, in a newly created position as VP Corporate Global Media.  In this role, Mary was charged with developing a center of excellence to drive an integrated approach to media strategy and planning and build the internal capabilities... Read More →
avatar for Jessie Dawes

Jessie Dawes

VP, Integrated Marketing Strategy & Consumer Engagement, Shiseido & Cle de Peau Beaute
Jessie Dawes is a marketing strategist with deep experience in digital, interactive and emerging media and highly skilled in developing brand and product strategy and deriving data-driven consumer insights. Jessie has a strong understanding of complex markets, products and technologies... Read More →


Thursday October 28, 2021 3:45pm - 4:15pm EDT

4:15pm EDT

Share-Back + Virtual Mixer
Thursday October 28, 2021 4:15pm - 4:45pm EDT

4:15pm EDT

Share-Back + Drinks
Thursday October 28, 2021 4:15pm - 5:15pm EDT

5:15pm EDT