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Wednesday, October 27
 

8:00am EDT

Registration + Networking Breakfast
Wednesday October 27, 2021 8:00am - 9:00am EDT

8:00am EDT

Exec Coaching: 100 Virtual? Hybrid? How to Keep Your Best Talent
Speakers
avatar for Bill Tobin

Bill Tobin

Managing Director, LearningEdge Leadership


Wednesday October 27, 2021 8:00am - 9:00am EDT

9:00am EDT

Opening Warmup
Wednesday October 27, 2021 9:00am - 9:45am EDT

9:45am EDT

Opening Remarks
Susan MacDermid, Founder + CEO, Ascendant Network

Speakers
avatar for Susan MacDermid

Susan MacDermid

Founder + CEO, Ascendant Network


Wednesday October 27, 2021 9:45am - 10:00am EDT

10:00am EDT

Re-Designing the Marketing Org PT 1: It Starts in the C-Suite
Charlie Cole, CEO, FTD
interviewed by: Anthony T Laudico, Global Digital Practice Leader, Spencer Stuart

Speakers
avatar for Charlie Cole

Charlie Cole

CEO, FTD
Charlie Cole was named Chief Executive Officer of FTD in March 2020. Charlie brings extensive digital and retail leadership experience to FTD. Most recently, he served as the first Global Chief eCommerce Officer for Samsonite while simultaneously serving as Chief Digital Officer for... Read More →
avatar for Anthony T Laudico

Anthony T Laudico

Global Digital Practice Leader, Spencer Stuart


Wednesday October 27, 2021 10:00am - 10:45am EDT

10:45am EDT

How Branded Content Fits into the Consumer Journey (in partnership with Nativo)
Annie Granatstein, VP, Content Marketing, Marriott International
Sarah Dale, CRO, Nativo
In partnership with Nativo


Speakers
avatar for Annie Granatstein

Annie Granatstein

VP, Content Marketing, Marriott International
avatar for Sara Dale

Sara Dale

CRO, Nativo


Wednesday October 27, 2021 10:45am - 11:15am EDT

11:15am EDT

Networking Break
Wednesday October 27, 2021 11:15am - 11:30am EDT

11:30am EDT

Re-Designing the Marketing Org PT 2: Lifting Your Digital IQ
Denise Campbell, Head of Consumer Marketing, AbbVie
Scott Howe, CEO, LiveRamp

Speakers
avatar for Denise Campbell

Denise Campbell

Head of Consumer Marketing, AbbVie
Denise Campbell is an accomplished marketer and branding expert who has delivered significant business results across a wide variety of industries.  She has held key leadership roles in the consumer packaged goods, ecommerce and life sciences industries at companies such as Quaker... Read More →
avatar for Scott Howe

Scott Howe

CEO, LiveRamp
Scott Howe is the Chief Executive Officer of LiveRamp (NYSE: RAMP), a software-as-a-service (SaaS) company that provides the identity platform for powering exceptional experiences. LiveRamp is the largest provider of identity resolution services, serving more than 1,000 companies... Read More →


Wednesday October 27, 2021 11:30am - 12:00pm EDT

12:00pm EDT

Member Success Story: Next-Gen Programmatic in the World of Retail Media (in partnership with TTD)
Jeff Clark, VP, Product, Walmart Connect
Dan Ackerman, VP, Client Development, The Trade Desk
In partnership with TTD

Speakers
avatar for Jeff Clark

Jeff Clark

VP, Product, Walmart Connect
avatar for Dan Ackerman

Dan Ackerman

VP, Client Development, The Trade Desk


Wednesday October 27, 2021 12:00pm - 12:30pm EDT

12:30pm EDT

Networking Lunch
Wednesday October 27, 2021 12:30pm - 1:30pm EDT

12:30pm EDT

1:30pm EDT

Member Success Story: Video is the Future of CX (in partnership with Sunday Sky)
David Edelman, CEO, Aetna (Former)
Jim Dicso, CEO, Sunday Sky
In Partnership with Sunday Sky

Speakers
avatar for Jim Dicso

Jim Dicso

CEO, Sunday Sky
I’m passionate about building businesses that balance customer, company, and team member goals. For our customers, we aim to deliver measurable strategic and financial value via our solutions. For our company, we aim to develop a culture that inspires our team members to focus on... Read More →
avatar for David Edelman

David Edelman

CMO, Aetna (Former)
A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming a digitally-oriented... Read More →


Wednesday October 27, 2021 1:30pm - 2:00pm EDT

2:00pm EDT

Re-Designing the Marketing Org PT 3: How Digital Transformation Re-Designs the Entire Org
Emily Fink, EVP, Chief Experience Officer, Liberty Mutual
Interviewed by: Ben Micheel, VP, Service Technology, Liberty Mutual

Speakers
avatar for Emily Fink

Emily Fink

Chief Experience Officer, Liberty Mutual
avatar for Ben Micheel

Ben Micheel

VP, Service Technology, Liberty Mutual
Ben Michael is an entrepreneurial executive with experience leading cross functional teams in 10+ countries. He has deep and broad experience with digital transformation, analytics, strategy, marketing, customer experience, product management, and pricing for B2B and B2C.


Wednesday October 27, 2021 2:00pm - 2:30pm EDT

2:30pm EDT

Member Success Story: Redesigning the Media Plan (in partnership with Yieldmo)
Jay Altschuler, VP, Media Transformation, Petco
Moderated by: Lisa Bradner, GM Data & Analytics, Yieldmo

Speakers
avatar for Jay Altschuler

Jay Altschuler

VP, Media Transformation, Petco
Jay Altschuler has a diverse media and marketing background, from traditional to digital, with many established companies as well as start-ups with big company aspirations.Jay is currently the VP, Media Transformation at Petco. Previously Jay ran global Media for Samsung and Unilever... Read More →
avatar for Lisa Bradner

Lisa Bradner

GM Data & Analytics, Yieldmo


Wednesday October 27, 2021 2:30pm - 3:00pm EDT

3:00pm EDT

Re-Designing the Marketing Org PT 4: A Happy Meal without Cookies: Behind McD’s Loyalty Program
Alycia Mason, VP, Digital Consumer Experience & Media, McDonald's
interviewed by: Gail Horwood, Chief Experience Officer & Head of Digital Customer Engagement US, Novartis


Speakers
avatar for Alycia Mason

Alycia Mason

VP, Digital, Media & CRM, McDonald’s
Alycia leads the development and commercialization of digital and delivery strategies that aretransforming the customer experience across 14,000 restaurants for 230 million customers. She and the team are working to modernizing McDonald’s by creating integrated, digitally led experiences... Read More →
avatar for Gail Horwood

Gail Horwood

Chief Experience Officer & Head of Digital Engagement, Novartis


Wednesday October 27, 2021 3:00pm - 3:45pm EDT

3:45pm EDT

Networking Break
Wednesday October 27, 2021 3:45pm - 4:00pm EDT

4:00pm EDT

Workshop: Getting Creative
Shawn Gold, CEO, Pilgrim Soul

Speakers
avatar for Shawn Gold

Shawn Gold

CEO, Pilgrim Soul
Shawn is CEO of forthcoming Pilgrim Soul cannabis. Previously he was CMO at Lowell Herb Co., one of the fastest growing, most talked about cannabis companies in the North America. He has been an advisor to other leading cannabis brands including MedMen and Charlottes Web. Previous... Read More →


Wednesday October 27, 2021 4:00pm - 4:45pm EDT

4:00pm EDT

Workshop: Positioning Yourself for Board Roles
Speakers
avatar for Lorraine Hack

Lorraine Hack

Sr. Client Partner, Korn Ferry


Wednesday October 27, 2021 4:00pm - 4:45pm EDT

4:45pm EDT

Share-Back + Drinks
Wednesday October 27, 2021 4:45pm - 5:45pm EDT

5:45pm EDT

Private Digital Ascendant Community Mixer + Dinner
Charlie Palmer Steak NYC at One Bryant Park is a modern American steakhouse tapping into Times Square's vibrant and dynamic energy, serving up bold flavors in big city style. Reflecting celebrated chef Charlie Palmer’s Progressive American cooking, seasonal menus showcase the region’s exceptional resources, primarily from the surrounding Northeast and Mid-Atlantic waterways and farmlands, to represent Manhattan's cultural crossroads and highlight the craft of local distillers, brewers and artisanal winemakers.


Council + Advisors
avatar for Gail Horwood

Gail Horwood

Chief Experience Officer & Head of Digital Engagement, Novartis
avatar for Melanie Huet

Melanie Huet

Chief Commercial Officer & CMO, Serta Simmons Bedding
avatar for Samantha Skey

Samantha Skey

CEO, SHE Media


Wednesday October 27, 2021 5:45pm - 8:30pm EDT
Charlie Palmer Steakhouse 135 W 42nd Street, NY, NY 10036
 
Thursday, October 28
 

8:00am EDT

Registration + Networking Breakfast
Thursday October 28, 2021 8:00am - 9:00am EDT

8:00am EDT

Exec Coaching: Marketing Recruitment Trends: How to get Promoted + Recruited
Speakers
avatar for Pree Rao

Pree Rao

NA CMO Practice Group Leader, Egon Zehnder


Thursday October 28, 2021 8:00am - 9:00am EDT

9:00am EDT

Opening Warmup
Thursday October 28, 2021 9:00am - 9:45am EDT

9:45am EDT

Opening Remarks
Susan MacDermid, Founder + CEO, Ascendant Network

Speakers
avatar for Susan MacDermid

Susan MacDermid

Founder + CEO, Ascendant Network


Thursday October 28, 2021 9:45am - 10:00am EDT

10:00am EDT

Re-Designing the Marketing Org PT 5: Innovation + Performance + Growth
Neil Anthony Morgan, Professor of Marketing, Kelley School of Business

Speakers
avatar for Neil Anthony Morgan

Neil Anthony Morgan

Professor of Marketing, Kelley School of Business
Neil A. Morgan is a Professor and PetSmart Distinguished Chair of Marketing at Indiana University’s Kelley School of Business. He has previously served on the faculty of the University of North Carolina’s Kenan-Flagler School of Business, and also Cambridge University's Judge... Read More →


Thursday October 28, 2021 10:00am - 10:30am EDT

10:30am EDT

Member Success Story: Digital Transformation (in partnership with Integral Ad Science)
Sarah Martinez, SVP, Sales, Integral Ad Science

In partnership with Integral Ad Science

Speakers
avatar for Sarah Martinez

Sarah Martinez

SVP, Sales, Integral Ad Science


Thursday October 28, 2021 10:30am - 11:00am EDT

11:00am EDT

Networking Break
Thursday October 28, 2021 11:00am - 11:15am EDT

11:15am EDT

Re-Designing the Marketing Org PT 6: Architecting Your Data Is Key
Radhika Marini, Director, Data Management, Intel
Julie Keshmiry, Chief of Staff, Brand, Creative & Media Team, Intel


Speakers
avatar for Radhika Marini

Radhika Marini

Director, Data Management, Intel
Radhika Marini is the Director of Data Management for Intel’s Digital, Scale & Insights team, within the Global Marketing Organization.  She and her team are leading the charge on democratizing the data and information various Intel teams need to perform their functions as well... Read More →
avatar for Julie Keshmiry

Julie Keshmiry

Chief of Staff; Brand, Creative & Media Team, Intel
After coming to the realization that her first career choice, Monkey Trainer, had limited opportunities, Julie set her course on a career in advertising and marketing. Julie has spent 20+ years at media agencies overseeing the strategy and global operations of brands such as Microsoft... Read More →


Thursday October 28, 2021 11:15am - 11:45am EDT

11:45am EDT

General Session: Data Clean Rooms
Dane Hulquist, SVP, Media & CRM Channels, Wells Fargo
Jenny Zirinsky, VP Global Marketing, Communications & Media Transformation, Colgate-Palmolive

Moderated by: Babs Rangaiah, SVP, Media, ViacomCBS



Council + Advisors
avatar for Babs Rangaiah

Babs Rangaiah

SVP, Media, ViacomCBS
avatar for Dane Hulquist

Dane Hulquist

SVP, Head of Media & Retail Channels, Wells Fargo & Company


Thursday October 28, 2021 11:45am - 12:30pm EDT

12:30pm EDT

Networking Lunch
Thursday October 28, 2021 12:30pm - 1:15pm EDT

1:15pm EDT

Executive Lunch Discussion: Optimizing Brand Experiences from Awareness to Purchase (in partnership with inMarket)
Melanie Huet, CCO & CMO, Serta Simmons Bedding
Moderated by: Michael Della Penna, Chief Strategy Officer, inMarket

Speakers
avatar for Melanie Huet

Melanie Huet

Chief Commercial Officer & CMO, Serta Simmons Bedding
avatar for Andy Kauffman

Andy Kauffman

SVP, Marketing Strategy & Science, NFL
avatar for Mark Fiske

Mark Fiske

Operating Partner, Marketing & Digital Transformation, H.I.G. Capital
avatar for Michael Della Penna

Michael Della Penna

Chief Strategy Officer, inMarket


Thursday October 28, 2021 1:15pm - 1:45pm EDT

1:45pm EDT

Re-Designing the Marketing Org PT 7: Accelerating Data-Driven Creativity
Melissa Grady Dias, CMO, Cadillac
Interviewed by: Brad Berens, Sr. Research Fellow & Strategic Advisor, Center for the Digital Future at USC Annenberg

Speakers
avatar for Melissa Grady Dias

Melissa Grady Dias

CMO, Cadillac
avatar for Brad Berens

Brad Berens

Sr. Research Fellow & Strategic Advisor, Center for the Digital Future at USC Annenberg


Thursday October 28, 2021 1:45pm - 2:30pm EDT

2:30pm EDT

Networking Break
Thursday October 28, 2021 2:30pm - 2:45pm EDT

2:45pm EDT

Member Success Story: The Value of Full Funnel Advertising to Drive Real ROI (in partnership with RTB House)
Rich Johnson, VP, Enterprise Sales, RTB House
In partnership with RTB House

Speakers
avatar for Suruchi Shukla

Suruchi Shukla

VP, Marketing & Omnichannel Growth, Tailored Brands
avatar for Rich Johnson

Rich Johnson

VP, Enterprise Sales, RTB House


Thursday October 28, 2021 2:45pm - 3:15pm EDT

3:15pm EDT

General Session: ID-based Targeting
Amy Corner, VP Enterprise Performance Channel Marketing, American Express
Dan Bishop, SVP, Global Mobile & Digital Marketing, Citi
Jesse Laskaris, Director, Growth Marketing Operations & Technology, Disney Streaming Services

Moderated by: David Cooperstein, Founder, Figurr

Speakers
avatar for Amy Corner

Amy Corner

VP Enterprise Performance Channel Marketing, American Express
avatar for Jesse Laskaris

Jesse Laskaris

Director, Global Performance Marketing Operations, Disney Streaming Services
Jesse Laskaris is a digital marketing, advertising and product professional with over 10 years experience in developing digital products and services. He has a proven track record of delivering transformational strategy and results in areas including personalization, data strategy... Read More →
avatar for Dan Bishop

Dan Bishop

SVP, Global Mobile & Digital Marketing, Citi
Dan Bishop is focused on data and people-driven marketing - with the objective of delivering efficient and sensible growth for the business. Also tasked with developing the strategy and architecture for scaling emerging channels like mobile and social, while also leading internal... Read More →
avatar for David Cooperstein

David Cooperstein

Founder, Figurr


Thursday October 28, 2021 3:15pm - 3:45pm EDT

3:45pm EDT

Re-Designing the Marketing Org PT 8: Innovating with Integrated Cross-Functional Pilots
Mary Gerzema, SVP, Digital Marketing, Media & Consumer Insights, Shiseido Americas Corporation
Jessie Dawes, VP, Integrated Marketing Strategy & Consumer Engagement, Shiseido & Cle de Peau Beaute

Speakers
avatar for Mary Gerzema

Mary Gerzema

SVP, Digital Marketing, Media & Consumer Insights, Shiseido Americas Corporation
Mary Gerzema joined The Estée Lauder Companies in 2011, in a newly created position as VP Corporate Global Media.  In this role, Mary was charged with developing a center of excellence to drive an integrated approach to media strategy and planning and build the internal capabilities... Read More →
avatar for Jessie Dawes

Jessie Dawes

VP, Integrated Marketing Strategy & Consumer Engagement, Shiseido & Cle de Peau Beaute
Jessie Dawes is a marketing strategist with deep experience in digital, interactive and emerging media and highly skilled in developing brand and product strategy and deriving data-driven consumer insights. Jessie has a strong understanding of complex markets, products and technologies... Read More →


Thursday October 28, 2021 3:45pm - 4:15pm EDT

4:15pm EDT

Networking Share-Back + Drinks
Thursday October 28, 2021 4:15pm - 5:15pm EDT

5:15pm EDT

Private Digital Ascendant Council Meeting
Thursday October 28, 2021 5:15pm - 6:30pm EDT