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Thursday, October 28 • 1:00pm - 1:45pm
Executive Lunch Discussion: Optimizing Brand Experiences from Awareness to Purchase (in partnership with inMarket)

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This session explores how marketers can create great customer experiences by delivering core product messages in the moments that matter. Taking consumer behaviors into account, we’ll reveal how to create a true value exchange with your customers that maximizes engagement.  

Mindy Davidowski,SVP, Customer AcquisitionProducts & Platforms, AME
Mark Fiske, Operating Partner, Marketing & Digital Transformation, H.I.G. Capital
Andy Kauffman, SVP, Marketing Strategy & Science, NFL
Melanie Huet, CCO & CMO, Serta Simmons Bedding
Moderated by: Michael Della Penna, Chief Strategy Officer, inMarket
Speakers
avatar for Mindy Davidowski

Mindy Davidowski

SVP, Customer Acquisition Products & Platforms, AMEX
avatar for Melanie Huet

Melanie Huet

Chief Commercial Officer & CMO, Serta Simmons Bedding
avatar for Andy Kauffman

Andy Kauffman

SVP, Marketing Strategy & Science, NFL
Andy Kauffman is a Next Generation Marketing Executive, General Manager, Product Innovator, Digital Expert, and Transformational Leader with 20+ years of experience engaging millions of consumers at industry leading global brands - Disney, Expedia, Marriott, NFL - delivering materially... Read More →
avatar for Mark Fiske

Mark Fiske

Operating Partner, Marketing & Digital Transformation, H.I.G. Capital
avatar for Michael Della Penna

Michael Della Penna

Chief Strategy Officer, inMarket

Thursday October 28, 2021 1:00pm - 1:45pm EDT
  Live + Livestreaming