Loading…
This event has ended. Create your own event on Sched.
Back To Schedule
Wednesday, October 27 • 2:30pm - 3:00pm
Member Success Story: Redesigning the Media Plan (in partnership with Yieldmo)

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Feedback form is now closed.
With mounting privacy measures and the death of the 3rd party cookie, digital marketers are rethinking audiences, measurement, and data. Digital media in the future will be a blend of known and unknown audiences, addressable and contextual, and new methods of measurement and attribution.  How will we go about building this future?  What is the right approach?  What ingredients will savvy media professionals start to blend?  In this panel discussion, we'll talk about all of this as well as new approaches to contextual advertising,  attribution, and whether walled gardens are part of the solution or part of the problem.

Jay Altschuler, VP, Media Transformation, Petco
Lisa Bradner, GM Data & Analytics, Yieldmo
Moderated by: Lori Luechtefeld,Principal, Wookit Media
Speakers
avatar for Jay Altschuler

Jay Altschuler

VP, Media Transformation, Petco
Jay Altschuler has a diverse media and marketing background, from traditional to digital, with many established companies as well as start-ups with big company aspirations.Jay is currently the VP, Media Transformation at Petco. Previously Jay ran global Media for Samsung and Unilever... Read More →
avatar for Lisa Bradner

Lisa Bradner

GM Data & Analytics, Yieldmo
avatar for Lori Luechtefeld

Lori Luechtefeld

Principal, Wookit Media

Wednesday October 27, 2021 2:30pm - 3:00pm EDT
  Live + Livestreaming