As 3rd party cookies phase-out and marketers look for new and better ways to reach customers, how are full-funnel solutions providing an opportunity? In this session Suruchi Shukla, VP, Marketing & Omnichannel Growth, Tailored Brands, Inc. + Rich Johnson, VP, Enterprise Sales, RTB House explore key touchpoints of full-funnel advertising including:
- Omni-channel
- Where display fits in the funnel
- Approaches to selecting new platforms for digital display + how often to test
- The future of ad spend in a cookie less world
Rich Johnson, VP, Enterprise Sales, RTB House
Suruchi Shukla, VP, Marketing & Omnichannel Growth, Tailored Brands
In partnership with RTB House
