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Thursday, October 28 • 3:45pm - 4:15pm
Re-Designing the Marketing Org PT 8: Innovating with Integrated Cross-Functional Pilots

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Mary Gerzema, SVP, Digital Marketing, Media & Consumer Insights, Shiseido Americas Corporation
Jessie Dawes, VP, Integrated Marketing Strategy & Consumer Engagement, Shiseido & Cle de Peau Beaute

Speakers
avatar for Mary Gerzema

Mary Gerzema

SVP, Digital Marketing, Media & Consumer Insights, Shiseido Americas Corporation
Mary Gerzema joined The Estée Lauder Companies in 2011, in a newly created position as VP Corporate Global Media.  In this role, Mary was charged with developing a center of excellence to drive an integrated approach to media strategy and planning and build the internal capabilities... Read More →
avatar for Jessie Dawes

Jessie Dawes

VP, Integrated Marketing Strategy & Consumer Engagement, Shiseido & Cle de Peau Beaute
Jessie Dawes is a marketing strategist with deep experience in digital, interactive and emerging media and highly skilled in developing brand and product strategy and deriving data-driven consumer insights. Jessie has a strong understanding of complex markets, products and technologies... Read More →


Thursday October 28, 2021 3:45pm - 4:15pm EDT
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