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Wednesday, October 27 • 3:00pm - 3:45pm
Re-Designing the Marketing Org PT 4: A Happy Meal without Cookies: Behind McD’s Loyalty Program

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Alycia Mason, VP, Digital Consumer Experience & Media, McDonald's
interviewed by: Gail Horwood, Chief Experience Officer & Head of Digital Customer Engagement US, Novartis

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Gail Horwood

Chief Experience Officer & Head of Digital Engagement, Novartis
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Alycia Mason

VP, Digital, Media & CRM, McDonald’s
Alycia leads the development and commercialization of digital and delivery strategies that aretransforming the customer experience across 14,000 restaurants for 230 million customers. She and the team are working to modernizing McDonald’s by creating integrated, digitally led experiences... Read More →

Wednesday October 27, 2021 3:00pm - 3:45pm EDT
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