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Wednesday, October 27 • 3:00pm - 3:45pm
Re-Designing the Marketing Org PT 4: A Happy Meal without Cookies: Behind McD’s Loyalty Program

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The McDonald’s loyalty program launched on July 8, 2021 and, in less than two months, outnumbered Starbucks with 24 million members. That’s a lot of data to analyze and act upon.


In this session, our own Gail Horwood, Chief Experience Officer & Head of Digital Customer Engagement US, Novartis interviews Alycia Mason, VP, Digital Customer Experience & Media, McDonald’s on the “sausage making” behind McDonald’s loyalty program.


They’ll discuss the extraordinary pivots this iconic brand made during the pandemic + what that means for Alycia’s own career. Alycia reveals her path to leadership, mentors that inspired her, career “hits and misses” +  what she learned along the way.   

Alycia Mason, VP, Digital Consumer Experience & Media, McDonald's
interviewed by: Gail Horwood, Chief Experience Officer & Head of Digital Customer Engagement US, Novartis


Speakers
avatar for Alycia Mason

Alycia Mason

VP, Digital, Media & CRM, McDonald’s
Alycia leads the development and commercialization of digital and delivery strategies that aretransforming the customer experience across 14,000 restaurants for 230 million customers. She and the team are working to modernizing McDonald’s by creating integrated, digitally led experiences... Read More →
avatar for Gail Horwood

Gail Horwood

Chief Experience Officer & Head of Digital Engagement, Novartis


Wednesday October 27, 2021 3:00pm - 3:45pm EDT