Today, enterprises must manage increasingly large and complex data volumes, coming from diverse sources in a wide variety of formats, that traditional data infrastructures struggle – and often fail -- to operationalize (
McKinsey). Needless to say, architecting your data is key to building a sustainable digital business.
Keeping with the theme Re-Designing the Marketing Org to Deliver Innovation + Performance + Growth, Radhika Marini, Director, Data Management, Intel + Julie Keshmiry, Chief of Staff, Brand, Creative & Media Team, Intel reveal Intel’s approaches to building analytics stacks, why choosing the right databases makes all the difference and how a streamlined approach can help with everything from HR (think onboarding and training) to personalization + customer service, to discovering new business opportunities. Radhika demonstrates how to make data discoverable + usable + able to tell a story and Julie brings us home with some tips on how to execute across the enterprise.
Radhika Marini, Director, Data Management, Intel
Julie Keshmiry, Chief of Staff, Brand, Creative & Media Team, Intel
